Case study of
Pizza Oikonomou

Objective:
Our goal was to create a user-friendly website for Pizza Oikonomou, a family-run pizzeria in Kardamitsia, Ioannina. We aimed to showcase their delicious offerings, attract local customers, and increase their online presence through various marketing strategies.

Approach:

1. We began by meeting with the Pizza Oikonomou team to understand their brand, menu, target audience, and unique selling points. This insight was essential to design a website that reflects their family-oriented values and delicious food.

2. We conducted local market research to identify competitors and understand customer preferences in the Ioannina area. This helped us tailor Pizza Oikonomou’s offerings to what local customers were looking for.

3. The website was structured to be simple and easy to navigate, featuring sections for the menu, special offers, about the family, and contact information. We aimed for quick access to all essential information for visitors.

4. We designed a visually appealing website that captures the warmth and charm of a family-run pizzeria. The site was ensured to be mobile-friendly, making it easy for customers to browse and order from their smartphones.

5. For content, we focused on mouth-watering descriptions of their pizzas and other menu items. We included enticing images to showcase the food and clear calls-to-action to encourage online orders or reservations.

6. The website was optimized for search engines with local SEO strategies. We targeted relevant keywords related to pizzerias in Kardamitsia and Ioannina to improve visibility in local search results.

7. We set up hosting on reliable servers to ensure the website runs smoothly and loads quickly. This helped provide a better experience for users visiting the site.

8. For social media marketing, we created profiles on platforms popular in the local community. We regularly posted updates about menu specials, promotions, and community events to engage with followers and attract new customers.

9. We implemented Google Ads and Facebook Ads to reach potential customers in the local area. The ads highlighted special offers and encouraged online orders, helping to drive traffic to the website and boost customer engagement.

10. After launching the website, we monitored its performance and user engagement. We analyzed visitor data to make necessary adjustments for ongoing improvements in marketing strategies.

Results Achieved:
The new website provided Pizza Oikonomou with a strong online presence, showcasing their offerings effectively. Local SEO efforts, along with Google and Facebook Ads, increased foot traffic to the pizzeria, while social media engagement helped build a loyal customer base in the community.