Frequently Asked Questions...

An outdated site can deminish trust in your messaging, and leave your business lagging behind your competitors. When digital trends change, this is a strong indicator that it’s time to upgrade.

Websites should be updated in line with the expansion of an organization. The website should grow and change in conjunction with your business. It is critical to compare your website to those of your competitors to ensure that it is compatible and up to date with industry standards.

3-5 years would be an expected lifespan of a website, however it is possible to extend this by refreshing the design, imagery and content, all without undertaking a major redesign (depending how well the existing site has been built).

Definitely, all of our websites are responsive in design meaning they are mobile-friendly and work on all devices including desktops, laptops, tablets and smart phones. We build websites the right way, and aim to deliver websites that power your business, long into the future.

While the future of websites will be interesting, for now websites are more relevant than ever. Nothing beats a well-design website that is packed full of unique rich content that is focused on conversions. While social media is a great source of traffic, there is nothing as powerful as driving traffic to your own website to capture leads and sales, and then retaining the customer when they return to your website.

If designed and built correctly, your website has the power to drive a lot of search engine traffic. A good website will be a powerful lead generation machine. It validates your brand, and positions you as the leader in your market. When setup correctly, a great website has the power to elevate your business.

The best website designers should be able to create a website that is a marketing machine for any business, and your website should be a valued investment, no matter how big or small is your business.

Yes, we provide Cloud Hosting for all of our clients. Along with website development services and digital marketing, we provide site-speed optimisation and managed web hosting services for our clients. Our managed hosting service allows us to ensure that your website is operating at peak performance – continuing to provide a great user-experience for your customers, long after your site has gone live. 

You can have a look in our Digital Octapus Cloud Hosting.

Yes, we will teach you how to manage your website. Part of the project delivery is to get you comfortable with your new website quickly and make sure you’re able to update content on your brand new website, by the time the site goes live.

Absolutely, your website’s security and health are critical to its overall performance, so we’re here to provide on-going support services after the website is deployed – with no nasty lock-in contracts. We can also help with reactive website improvements such as creating new landing pages or introducing new features.

If you need our help, simply contact us and we can step in and help you with your website to ensure it is running at optimal performance. It’s all just part of the excellent web design and development service.

No, we don’t use bought themes from any website. We choose to custom design WordPress websites to meet the unique goals of your business. All aspects of the site from the look and feel, to the usability, to speed performance, are designed specifically to improve the user experience for you and your visitors.

WordPress themes are designed to do everything for everyone – which in theory sounds great. But all that extra functionality can make a site hard to use. And the site can be slow to load from all that extra bloat. A custom WordPress website avoids these problems.

Absolutely. Our web development team frequently collaborates with internal or external digital marketing teams. Throughout the course of a project, we frequently assist these teams in creating a better structural foundation for SEO, establishing smarter segmentation, and improving goal- and event-tracking.

Following the launch, we can work with your marketing team to create new landing pages, add new website sections, and roll out new custom website functionality.

Digital Octapus is focusing in providing small and medium-sized businesses the digital tools to attract more clients and sales.

We have extensive experience delivering incredible results for companies of this size across many industries. To get a better sense of our wide range of web design projects, please see our portfolio of previous work.

Although there are many social media platforms nowaways and all of them have millions of daily users, not every platform is focusing on acquiring the same userbase. In essence, there are people with different traits and characteristics on different platforms, so you need to target the ones that host your target audience. 

We specialize in Facebook, Instagram and Google Ads.

Absolutely. Our web development team frequently collaborates with internal or external digital marketing teams. Throughout the course of a project, we frequently assist these teams in creating a better structural foundation for SEO, establishing smarter segmentation, and improving goal- and event-tracking.

Following the launch, we can work with your marketing team to create new landing pages, add new website sections, and roll out new custom website functionality.

WordPress is extremely SEO-friendly from the outset. If you’re thinking about building a website (or redesigning an existing site), one thing you definitely want to do is get all those new pages appearing at the top of Google’s search results. Using WordPress as your site’s content management system (CMS) is one of the best ways to do that.

If your site does not appear on the first page of results for important search terms, you are missing out on a big slice of the pie. Sometimes only a few drastic changes need to be made to the structure and/or code of your site to quickly increase the amount of search engine traffic visiting your site. However it can be more complex than that as there are off-site optimisation opportunities to consider, and some websites can require a lot more work.

You’re not the first person to ask, “Can I learn SEO on my own?”, and you absolutely can.

If you run a small local business, you can probably do much of the Local SEO work yourself. It’s quite a learning curve, but if you have the time, it can be done. There are plenty of free resources online and “do it yourself SEO tools” that can help you with learning how to manage your own SEO.

And if you are a small business or a start-up (and you’re not in a rush to see results), it’s perhaps even a good idea to try to do it yourself before you hire an SEO company, as it will give you a basic understanding and appreciation of how complex search engine optimisation can be.

Apart from the obvious time cost (the time to learn how to do your own SEO, and the opportunity cost while learning) you may also end up spending money paying for various SEO tools – tools that SEO consultants and agencies use day to day.

These tools help you to better understand the SEO opportunities, research keywords, and monitor your results along with your competitors, however their monthly costs can add up, quite quickly. For an SEO agency, the cost of these tools are spread across all of the clients and are just part of doing the job efficiently.

What you get with an SEO consultant is years of training and experience at a digital agency, learning from their peers, understanding the do’s and don’ts with search engines, access to the tools and reporting, along with having developed tried and tested strategies that can save you a lot of time (and potentially save you from making serious mistakes).

Remember that it will take time for you to see results: typically, from 3 – 12 months from the time you begin making changes until you start to see serious benefits. If you think that you still need extra help on Search Engine Optimization from a professional, please get in touch.

It is hard to say exactly how long it will take as each SEO strategy is unique, and is effected by various factors like the amount of competition, the quality of the website, etc.

Generally, we notice a movement in positions within 1- 3 months from the start of the SEO campaign, followed by an increase in ranking in 4-6 months to really move the needle. That can feel like a long time, but you’ll celebrate the milestones along the way, and reap the benefits long into the future.

If you are in a highly competitive environment then be prepared to wait a little longer to see significant improvement. Planning for a 12 month SEO strategy allows for continual monitoring and ongoing growth (SEO strategies are generally cumulative, building over time).

The primary purpose of an SEO agency is to help businesses increase the amount of website traffic they receive organically (free traffic) from search engines like Google, Yahoo, Bing and Yandex. When done well, sites will rank higher, and convert more traffic.

Both SEO and Google Ads are marketing strategies that involve search engines and keyword usage that you can engage in to attract web visitors, increase leads, and boost your sales. However, there are several differences between the two, and your choice of which technique to use will depend on your overall marketing goals.

1. Cost: Search engine optimisation (SEO) is an organic way to rank your website on top of search engine results page. With some website modifications, content optimisation, and technical tweaks, you can dominate Google without spending a lot of your marketing budget. Meanwhile, Google Ads require budget spend because you will have to bid on keywords, buy placements, and pay on every click you get on your ads. It definitely costs more than engaging with SEO.

2. Results: When done properly and maintained regularly, your SEO campaign can drive long-term results. This means, all the time and effort that you’re exerting today in optimising your website will not be wasted and will bring in traffic even after years to come. On the other hand, the increase in traffic, visits, and conversions brought by Google Ads are just short term. As long as you’re funding your AdWords campaigns, you will be getting good results. But, as soon as you turn them off, all metrics will go down again.

3. Traffic: When your website ranks organically on top of Google search results from an effective SEO campaign, you can expect a huge volume of traffic to come in, with a daily increase as long as it maintains its good position. Additionally, the more web pages you rank, the bigger the volume of traffic you’ll be getting. With Google Ads, they will only generate traffic for the duration of the campaign.

While Google AdWords provides faster results and instant placement of your website on top of Google search results (under Sponsored links), it can be really costly and the results are not lasting. With search engine optimization, you can guarantee excellent results that can last for years!

Search engine optimization is a cost-effective marketing technique that provides many benefits, helping website owners grow and scale their business. When done properly and strategically, SEO can help you dominate search engines where in your website will show up on top of search results; thereby, attracting web users to click on your website, learn more about your brand, and avail of your products or services. Here are some of the ways SEO can help you grow your business:

SEO increases website traffic.
The higher your website is positioned on search results, the more clicks it will get from web users using the search engine. And more clicks mean increased traffic on your website. This traffic can be translated to leads, paying customers, and even loyal followers who will keep coming back to your website or refer your business to their friends.

SEO helps generate leads.
Do you want more walk-in traffic? Are you trying to grow your email list? Are you trying to sell your products or services online? If you are struggling with acquiring leads, SEO can definitely help. Stop wasting your marketing budget paying for leads that are not within your niche or do not have any interest about your company or brand at all.

If your website is optimised for search engine, you can be sure that people typing your target keyword on Google already have the interest and intent to transact with your business. This is how search engine optimisation helps bring in leads straight to your website.